Assignment #7 Consumer Behavior

How can your company's consumers be persuaded?

Persuasion first starts with the study of consumer behavior. You have to really find what drives and motivates the consumer. The culture and attitude of people also has to learned in order to appeal to them in the best way.
There has to also be a need present and a motive for the consumer buying the product. Microsoft is need in every computer, at least 90% of them so the the need is definately there. The motive for the consumer to buy it would be that he or she feels comfortable using Microsoft because that is all they ever used.
Microsoft should also have centers that help with and guide the consumer on how to use the software. Helping consumers with the learning process of the products would greatly increase the persuasion power of Microsoft. They would really feel that the company is truley helping the people and taking part in their lives.