Carmaker makes infotainment deal with Microsoft
5:00AM Sunday May 18, 2008
HYUNDAI/KIA (HKAG) and Microsoft have signed a long-term agreement to co-develop the next generation of in-car infotainment systems - they will produce solutions based on the Microsoft Auto software platform.
The first product, an infotainment system that provides voice-controlled connectivity between mobile devices, will be introduced in North America in 2010.
It will further apply to Asian and European markets, and expand into multimedia and navigation devices.
The systems are comparable to mini-PCs. Even after product launch, new functions can be added or upgraded in the form of software program updates.
In a related announcement, Microsoft and HKAG, with the Institute for Information Technology Advancement, have signed a memorandum of understanding to establish an automotive IT innovation centre to promote innovation and opportunities for Korean software and device vendors.
Sunday, May 18, 2008
Monday, May 12, 2008
"WHO REALLY WINS"
Boston - When Microsoft CEO Steve Ballmer met with Yahoo CEO Jerry Yang earlier this month, what kept them from making a deal? With Microsoft offering $33 per share for Yahoo's stock, and Yahoo willing to take $37, was there truly an unbridgeable gulf? The $4 gap seems trivial in comparison to the potential value of the deal. So did Microsoft and Yahoo walk away from a deal that would have made both sides better off? This type of bargaining failure is hardly rare – businesspeople frequently report deals that have come within inches of closing, only to slip away at the last moment, costing their companies plenty.
In the world of litigation, settlement gaps are routinely bridged with the help of mediators. In the world of foreign policy, mediation – sometimes called "shuttle diplomacy" – is used extensively to resolve conflict. Why, then, are business transactions rarely mediated?
One theory is that the functions that mediators perform are already handled by transactional lawyers and investment bankers who work hard – and are handsomely rewarded – to close deals. The problem with this theory is that the lawyers and investment bankers often approach the negotiation from a partisan perspective in order to prove their loyalty to their respective clients.
A more promising explanation is that when conflicts arise – as in a potential hostile takeover situation such as the Microsoft-Yahoo negotiations – the parties reject compromise because they see the world through a distorted lens. Conflict can cause "reactive devaluation" (a negative assessment of a proposal because it comes from an opponent). Neuroscientists tell us that conflict triggers some of our most primitive reactions – a fight-or-flight response – as opposed to the collaborative impulse required for dealmaking.
It's not surprising, then, that people – especially in business settings, where egos, competition, and high stakes collide – are unlikely to opt for mediation unless they are forced, or strongly urged, to do so. In the world of diplomacy, it is often the superpowers that intervene when smaller nations quarrel, and court cases are often mediated because a judge insists on it. Indeed, Microsoft mediated its antitrust dispute with the Justice Department only when the court ordered it. In the setting of mergers and acquisitions, however, the key difference is that there is no outside power that can insist on mediation. Accordingly, it is often up to boards of directors or shareholders to push management to mediation.
Dealmaking mediation has been used for years to create collective-bargaining agreements and to resolve impasses in the negotiation of major league sports contracts. In a recent article, law professor Scott Peppet reported that almost 40 percent of the mediators he surveyed had mediated deals, including the sale of cable television access rights, the negotiation of angel funding, a joint venture between a small business and a Fortune 500 company, and many others.
Mediators add value by bringing a neutral and independent perspective to the table, buffering the parties' sometimes harsh communications, clarifying their underlying interests, and making sure that all deal options are considered.
In the world of litigation, settlement gaps are routinely bridged with the help of mediators. In the world of foreign policy, mediation – sometimes called "shuttle diplomacy" – is used extensively to resolve conflict. Why, then, are business transactions rarely mediated?
One theory is that the functions that mediators perform are already handled by transactional lawyers and investment bankers who work hard – and are handsomely rewarded – to close deals. The problem with this theory is that the lawyers and investment bankers often approach the negotiation from a partisan perspective in order to prove their loyalty to their respective clients.
A more promising explanation is that when conflicts arise – as in a potential hostile takeover situation such as the Microsoft-Yahoo negotiations – the parties reject compromise because they see the world through a distorted lens. Conflict can cause "reactive devaluation" (a negative assessment of a proposal because it comes from an opponent). Neuroscientists tell us that conflict triggers some of our most primitive reactions – a fight-or-flight response – as opposed to the collaborative impulse required for dealmaking.
It's not surprising, then, that people – especially in business settings, where egos, competition, and high stakes collide – are unlikely to opt for mediation unless they are forced, or strongly urged, to do so. In the world of diplomacy, it is often the superpowers that intervene when smaller nations quarrel, and court cases are often mediated because a judge insists on it. Indeed, Microsoft mediated its antitrust dispute with the Justice Department only when the court ordered it. In the setting of mergers and acquisitions, however, the key difference is that there is no outside power that can insist on mediation. Accordingly, it is often up to boards of directors or shareholders to push management to mediation.
Dealmaking mediation has been used for years to create collective-bargaining agreements and to resolve impasses in the negotiation of major league sports contracts. In a recent article, law professor Scott Peppet reported that almost 40 percent of the mediators he surveyed had mediated deals, including the sale of cable television access rights, the negotiation of angel funding, a joint venture between a small business and a Fortune 500 company, and many others.
Mediators add value by bringing a neutral and independent perspective to the table, buffering the parties' sometimes harsh communications, clarifying their underlying interests, and making sure that all deal options are considered.
Wednesday, May 7, 2008
"WE ARE TAKING OVER"
BEIJING, May 7 -- Software giant Microsoft yesterday said it will invest 280 million U.S. dollars to build a research and development center in Beijing and significantly expand its research team in the country.
The new R&D campus, set to accommodate 5,000 employees, will become Microsoft's largest research center outside the United States when it is completed in 2010, said Zhang Yaqin, the company's China chairman.
"Through investments such as this, we are building on our capabilities as one of Microsoft's key global R&D centers," said Zhang.
He said the company will hire 1,000 new research employees in China in the next fiscal year, which starts in July.
Microsoft currently has 3,000 research staff in the country, with 1,500 full-time employees and another 1,500 working on a project basis, Dow Jones has reported. The company has said it will double the number of its full-time research employees in China to 3,000 in the next three years.
Last year, Microsoft invested about 280 million dollars in its R&D activities in the country, said Zhang Hongjiang, chief technology officer of Microsoft's China R&D Group. The company also recruited 1,000 new employees to its China R&D Group last year, making it Microsoft's largest research team outside the US.
About 80 percent of the company's 3,000 research staff in the country develop products for worldwide users and only 20 percent of them work specifically for demand from emerging markets such as China, Zhang said.
"But I expect this percentage to grow in the future," he said.
Microsoft started its first R&D center in China as early as 1995. The company now has research facilities in Beijing, Shanghai and Shenzhen.
These investments are said to have helped Microsoft win support from the Chinese government and boosted sales in the Chinese market.
PC shipments in China reached 36.84 million units last year, research firm IDC has said. It predicted the number to grow at an average rate of 17.2 percent until 2011, when shipments will hit 64.94 million units.
The country also has the world's largest number of Internet and mobile phone users, offering what is believed to be huge opportunities for IT companies.
Microsoft does not disclose its revenue from the Chinese market. But Fortune Magazine estimated in a story last year that the software giant's revenue from China would exceed 700 million dollars last year, about 1.5 percent of Microsoft's global sales.
(Source: China Daily)
The new R&D campus, set to accommodate 5,000 employees, will become Microsoft's largest research center outside the United States when it is completed in 2010, said Zhang Yaqin, the company's China chairman.
"Through investments such as this, we are building on our capabilities as one of Microsoft's key global R&D centers," said Zhang.
He said the company will hire 1,000 new research employees in China in the next fiscal year, which starts in July.
Microsoft currently has 3,000 research staff in the country, with 1,500 full-time employees and another 1,500 working on a project basis, Dow Jones has reported. The company has said it will double the number of its full-time research employees in China to 3,000 in the next three years.
Last year, Microsoft invested about 280 million dollars in its R&D activities in the country, said Zhang Hongjiang, chief technology officer of Microsoft's China R&D Group. The company also recruited 1,000 new employees to its China R&D Group last year, making it Microsoft's largest research team outside the US.
About 80 percent of the company's 3,000 research staff in the country develop products for worldwide users and only 20 percent of them work specifically for demand from emerging markets such as China, Zhang said.
"But I expect this percentage to grow in the future," he said.
Microsoft started its first R&D center in China as early as 1995. The company now has research facilities in Beijing, Shanghai and Shenzhen.
These investments are said to have helped Microsoft win support from the Chinese government and boosted sales in the Chinese market.
PC shipments in China reached 36.84 million units last year, research firm IDC has said. It predicted the number to grow at an average rate of 17.2 percent until 2011, when shipments will hit 64.94 million units.
The country also has the world's largest number of Internet and mobile phone users, offering what is believed to be huge opportunities for IT companies.
Microsoft does not disclose its revenue from the Chinese market. But Fortune Magazine estimated in a story last year that the software giant's revenue from China would exceed 700 million dollars last year, about 1.5 percent of Microsoft's global sales.
(Source: China Daily)
Monday, May 5, 2008
"WE DON'T WANT YOU ANYMORE!!!!!!!"
Microsoft Withdraws Proposal to Acquire Yahoo!
Microsoft Corp. today announced that it has withdrawn its proposal to acquire Yahoo! Inc.
Related Links
Microsoft Resources:
•
Microsoft and Yahoo! News Archive
REDMOND, Wash., May 3, 2008 — Microsoft Corp. (NASDAQ: MSFT) today announced that it has withdrawn its proposal to acquire Yahoo! Inc. (NASDAQ: YHOO).
“We continue to believe that our proposed acquisition made sense for Microsoft, Yahoo! and the market as a whole. Our goal in pursuing a combination with Yahoo! was to provide greater choice and innovation in the marketplace and create real value for our respective stockholders and employees,” said Steve Ballmer, chief executive officer of Microsoft.
“Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics demanded by Yahoo! do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal,” said Ballmer.
“We have a talented team in place and a compelling plan to grow our business through innovative new services and strategic transactions with other business partners. While Yahoo! would have accelerated our strategy, I am confident that we can continue to move forward toward our goals,” Ballmer said.
“We are investing heavily in new tools and Web experiences, we have dramatically improved our search performance and advertiser satisfaction, and we will continue to build our scale through organic growth and partnerships,” said Kevin Johnson, Microsoft president for platforms and services.
THATS ALL FOLKS!!!!!!!!!!!!!!!!!!
Microsoft Corp. today announced that it has withdrawn its proposal to acquire Yahoo! Inc.
Related Links
Microsoft Resources:
•
Microsoft and Yahoo! News Archive
REDMOND, Wash., May 3, 2008 — Microsoft Corp. (NASDAQ: MSFT) today announced that it has withdrawn its proposal to acquire Yahoo! Inc. (NASDAQ: YHOO).
“We continue to believe that our proposed acquisition made sense for Microsoft, Yahoo! and the market as a whole. Our goal in pursuing a combination with Yahoo! was to provide greater choice and innovation in the marketplace and create real value for our respective stockholders and employees,” said Steve Ballmer, chief executive officer of Microsoft.
“Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics demanded by Yahoo! do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal,” said Ballmer.
“We have a talented team in place and a compelling plan to grow our business through innovative new services and strategic transactions with other business partners. While Yahoo! would have accelerated our strategy, I am confident that we can continue to move forward toward our goals,” Ballmer said.
“We are investing heavily in new tools and Web experiences, we have dramatically improved our search performance and advertiser satisfaction, and we will continue to build our scale through organic growth and partnerships,” said Kevin Johnson, Microsoft president for platforms and services.
THATS ALL FOLKS!!!!!!!!!!!!!!!!!!
Monday, April 28, 2008
MICROSOFT HOLDS ALL THE CARDS
Microsoft: Pondering the alternatives to Yahoo
Microsoft’s Saturday “negotiate or else” deadline for Yahoo has passed with an eerie silence. Yahoo’s board is reportedly meeting Sunday–you’d think the company would have met before the deadline, but I guess we’re all prone to procrastination. Microsoft CFO Christopher Liddell hinted on Thursday and in a broadcast to employees Friday the software giant will respond “next week,” which happens to be now.
All the incremental data on the Microhoo saga can be found on Techmeme, but the real question is this: Who has all the leverage? Despite Yahoo’s bluster, it appears Microsoft still holds all of the cards. Microsoft controls its market cap and Yahoo’s. Yahoo hasn’t come up with alternatives to Microsoft’s $31 a share bid (if Yahoo did we would have heard about them). Microsoft may appear desperate for Yahoo but the reality is that it could–and arguably should–walk away and be fine.
Why? Microsoft has more alternatives at its disposal. With the Yahoo bid, Microsoft is going for a big bang but you can accomplish the same goal with a bunch of tuck-in acquisitions.
"Without a doubt Yahoo needs Micrsoft, they need to stop playing games and merge for both of their sakes."
http://blogs.zdnet.com/BTL/?p=8626
Microsoft’s Saturday “negotiate or else” deadline for Yahoo has passed with an eerie silence. Yahoo’s board is reportedly meeting Sunday–you’d think the company would have met before the deadline, but I guess we’re all prone to procrastination. Microsoft CFO Christopher Liddell hinted on Thursday and in a broadcast to employees Friday the software giant will respond “next week,” which happens to be now.
All the incremental data on the Microhoo saga can be found on Techmeme, but the real question is this: Who has all the leverage? Despite Yahoo’s bluster, it appears Microsoft still holds all of the cards. Microsoft controls its market cap and Yahoo’s. Yahoo hasn’t come up with alternatives to Microsoft’s $31 a share bid (if Yahoo did we would have heard about them). Microsoft may appear desperate for Yahoo but the reality is that it could–and arguably should–walk away and be fine.
Why? Microsoft has more alternatives at its disposal. With the Yahoo bid, Microsoft is going for a big bang but you can accomplish the same goal with a bunch of tuck-in acquisitions.
"Without a doubt Yahoo needs Micrsoft, they need to stop playing games and merge for both of their sakes."
http://blogs.zdnet.com/BTL/?p=8626
Tuesday, April 22, 2008
"THE ELEVENTH HOUR"
SAN FRANCISCO (Reuters) - Yahoo Inc (YHOO.O: Quote, Profile, Research) faces a critical week that could decide whether the pioneering Web company can remain independent or must surrender to an unsolicited takeover by Microsoft Corp (MSFT.O: Quote, Profile, Research).
Yahoo is racing to forge a credible alternative that lets it stay independent or at least forces Microsoft to raise its $31 a share cash-and-stock bid, now valued at $42.8 billion.
"Yahoo is willing to try things at the 11th hour, that it never felt the urgency to try," Sanford C. Bernstein analyst Jeffrey Lindsay said. "Shareholders win, either way."
"They are coming up with some of their best stuff now," he added. "We just wish they had done these things last year."
When it reports first-quarter results on Tuesday, Yahoo has perhaps a last chance to demonstrate some financial strength and progress it has made in stabilizing the company's Internet media and advertising business after two years of decline.
Yahoo is racing to forge a credible alternative that lets it stay independent or at least forces Microsoft to raise its $31 a share cash-and-stock bid, now valued at $42.8 billion.
"Yahoo is willing to try things at the 11th hour, that it never felt the urgency to try," Sanford C. Bernstein analyst Jeffrey Lindsay said. "Shareholders win, either way."
"They are coming up with some of their best stuff now," he added. "We just wish they had done these things last year."
When it reports first-quarter results on Tuesday, Yahoo has perhaps a last chance to demonstrate some financial strength and progress it has made in stabilizing the company's Internet media and advertising business after two years of decline.
Yahoo is holding on to get its way, it does not want Microsoft to come and bully it.
Wednesday, April 16, 2008
SERVICE PACK #3
Microsoft Corp. will release Windows XP Service Pack 3 (SP3) to computer makers and some IT professionals next week and offer it to all users via Windows Update April 29, according to an internal schedule obtained by the Neowin.net Web site.
Although others had previously pegged SP3's release to the last half of April, Neowin's dates are the most specific seen so far.
According to the site, the service pack will debut April 21, when it's shipped to computer manufacturers, offered to volume licensing customers and posted for download on TechNet and Microsoft Developer Network (MSDN), subscription services for IT staff and developers, respectively.
"THE COVERSION WILL SOON COMENSE, VISTA IS COMING"
Although others had previously pegged SP3's release to the last half of April, Neowin's dates are the most specific seen so far.
According to the site, the service pack will debut April 21, when it's shipped to computer manufacturers, offered to volume licensing customers and posted for download on TechNet and Microsoft Developer Network (MSDN), subscription services for IT staff and developers, respectively.
"THE COVERSION WILL SOON COMENSE, VISTA IS COMING"
Monday, April 14, 2008
Wednesday, April 9, 2008
MICROSOFT IS PERSISTENT
Microsoft-Yahoo deal hastens Alibaba's buyback
Chinese Internet firm Alibaba is speeding up the buyback of its stake owned by Yahoo Inc, as Microsoft Corp threatens to go hostile with a lower bid for Yahoo.
Microsoft Corp. has sent a letter on April 5 to the Yahoo Board of Directors setting a three-week deadline for moving forward on its buyout offer. It also said if the deal isn't reached by April 26 it will launch a hostile takeover at a less attractive price.
THE DEAL WILL GO FORTH
Sunday, April 6, 2008
WAR!!
Microsoft Readies to Push Yahoo for Hostile Takeover
Microsoft's CEO Steve Ballmer has threatened directly Yahoo's board with a hostile takeover which may reduce the company's value below their initial takeover offer. In a letter, the software leader has said through its ruthless chief executive that it will take those measures if a deal will not be reached within three weeks."If we are forced to take an offer directly to your shareholders, that action will have an undesirable impact on the value of your company from our perspective which will be reflected in the terms of our proposal," Microsoft Chief Executive Steve Ballmer wrote in a letter sent to Yahoo's board yesterday.The initial offer made by Microsoft on February 1 was $31 a share, adding up to a grand total of approximately $44.6 billion but after a downfall in Microsoft’s shares, it is now worth about $42 billion, still making it, if finalized, the biggest-ever takeover in the high-tech industry.On February 11, Jerry Yang rejected the Microsoft’s bid saying that it undervalues the company. Yahoo asked for a $12 billion raise in Microsoft’s offer, which has not happened so far. Rumors have it that Microsoft already turned to Bear Stearns Cos. Services in the Yahoo situation.It is common knowledge that Yahoo has been searching for a backup option to Microsoft’s offer, discussing different partnership scenarios with Google, AOL and the News Corporation. However, no deal has been struck so far.
MICROSOFT WILL DO WHAT IT TAKES TO SECURE ITS FUTURE TO STAY ON THE TOP.
Thursday, April 3, 2008
THEY ARE TRYING TO MAKE THINGS WORK
Microsoft to patch Vista SP1, Server 2008 next week
Slates eight updates; one is 'critical' across the entire Windows line
Security Management ZoneSecurity management is the process of developing a comprehensive data protection plan. It takes into account all potential threats, the existing network environment, the future needs of the organization, and lays out a multi-tiered blueprint to integrate the security technology needed to combat these threats. CDW can help keep your network and data secure. Visit the CDW Security Management Zone now
See All Zones
April 3, 2008 (Computerworld) Microsoft Corp. today said it will issue eight security updates next week, five tagged as "critical" to patch Windows, Office and Internet Explorer.
One of the critical Windows updates scheduled for next Tuesday affects every version of the operating system Microsoft supports, including the just-released Service Pack 1 for Vista and the newest server operating system, Windows Server 2008.
"That one has to be a pretty bad bug to be critical across the board like that," said Andrew Storms, director of security operations at nCircle Network Security Inc. "I would have expected a drop in criticality for Vista SP1, and most certainly in Server 2008. Something should have mitigated the vulnerability."
VERY BIG DEAL FOR THE COMPANY!!!!
Slates eight updates; one is 'critical' across the entire Windows line
Security Management ZoneSecurity management is the process of developing a comprehensive data protection plan. It takes into account all potential threats, the existing network environment, the future needs of the organization, and lays out a multi-tiered blueprint to integrate the security technology needed to combat these threats. CDW can help keep your network and data secure. Visit the CDW Security Management Zone now
See All Zones
April 3, 2008 (Computerworld) Microsoft Corp. today said it will issue eight security updates next week, five tagged as "critical" to patch Windows, Office and Internet Explorer.
One of the critical Windows updates scheduled for next Tuesday affects every version of the operating system Microsoft supports, including the just-released Service Pack 1 for Vista and the newest server operating system, Windows Server 2008.
"That one has to be a pretty bad bug to be critical across the board like that," said Andrew Storms, director of security operations at nCircle Network Security Inc. "I would have expected a drop in criticality for Vista SP1, and most certainly in Server 2008. Something should have mitigated the vulnerability."
VERY BIG DEAL FOR THE COMPANY!!!!
Thursday, March 27, 2008
Microsoft makes friends with social networks
Microsoft has announced collaborations that will see Windows Live more tightly integrated with the world's top five social networking sites.
The software giant is working with Facebook, Bebo, Hi5, LinkedIn and Tagged to exchange a set of APIs which allow users to easily and securely move their contacts and relationships between services.
"Social networks are becoming a fundamental way in which we communicate, and we are happy to be a part of that," said a spokesman for Microsoft.
"These partnerships will enhance our users' online experiences and the way in which they choose to communicate with their friends and families."
Users will be able to invite their Windows Live Contacts to join them on the social networking services without the need for screen-scraping, or providing private user credentials to outside networks.
"We continue to explore ways to open up Facebook in safe and secure ways that benefit our users and we are working with Microsoft, a trusted partner, to test a new data portability initiative," said a spokeswoman for Facebook.
"Facebook will continue to work with other trusted partners to explore new initiatives around data portability."
As part of this collaboration, Microsoft is introducing a new Windows Live Messenger website where users can invite contacts from any of the five social networks to join them.
The service is live today on Facebook and Bebo, and will become live on Hi5, LinkedIn and Tagged in the coming months.
"MICROSOFT IS TRYING TO TAKE THE INTERNET BY STORM"http://www.vnunet.com/vnunet/news/2212947/microsoft-friends-social-networks
The software giant is working with Facebook, Bebo, Hi5, LinkedIn and Tagged to exchange a set of APIs which allow users to easily and securely move their contacts and relationships between services.
"Social networks are becoming a fundamental way in which we communicate, and we are happy to be a part of that," said a spokesman for Microsoft.
"These partnerships will enhance our users' online experiences and the way in which they choose to communicate with their friends and families."
Users will be able to invite their Windows Live Contacts to join them on the social networking services without the need for screen-scraping, or providing private user credentials to outside networks.
"We continue to explore ways to open up Facebook in safe and secure ways that benefit our users and we are working with Microsoft, a trusted partner, to test a new data portability initiative," said a spokeswoman for Facebook.
"Facebook will continue to work with other trusted partners to explore new initiatives around data portability."
As part of this collaboration, Microsoft is introducing a new Windows Live Messenger website where users can invite contacts from any of the five social networks to join them.
The service is live today on Facebook and Bebo, and will become live on Hi5, LinkedIn and Tagged in the coming months.
"MICROSOFT IS TRYING TO TAKE THE INTERNET BY STORM"http://www.vnunet.com/vnunet/news/2212947/microsoft-friends-social-networks
Wednesday, March 26, 2008
MICROSOFT AND YAHOO. TO BE CONTINUED....
Yahoo upgraded to buy on expected higher Microsoft bid
Citigroup analyst sees software giant raising offer to $34 a share
Microsoft raised its bis for yahoo to $34 a share. This makes the most sense for the company. A merger with Google would never pass through the regulators. The first deal was rejected but to survive in the future these two companies know that they need each other.
http://www.marketwatch.com/news/story/yahoo-upgraded-buy-sweeter-microsoft/story.aspx?guid=%7B16ECADB1-F21C-4447-95C2-0802508B75D0%7D
Citigroup analyst sees software giant raising offer to $34 a share
Microsoft raised its bis for yahoo to $34 a share. This makes the most sense for the company. A merger with Google would never pass through the regulators. The first deal was rejected but to survive in the future these two companies know that they need each other.
http://www.marketwatch.com/news/story/yahoo-upgraded-buy-sweeter-microsoft/story.aspx?guid=%7B16ECADB1-F21C-4447-95C2-0802508B75D0%7D
Tuesday, March 25, 2008
Assignment #7 Consumer Behavior
How can your company's consumers be persuaded?
Persuasion first starts with the study of consumer behavior. You have to really find what drives and motivates the consumer. The culture and attitude of people also has to learned in order to appeal to them in the best way.
There has to also be a need present and a motive for the consumer buying the product. Microsoft is need in every computer, at least 90% of them so the the need is definately there. The motive for the consumer to buy it would be that he or she feels comfortable using Microsoft because that is all they ever used.
Microsoft should also have centers that help with and guide the consumer on how to use the software. Helping consumers with the learning process of the products would greatly increase the persuasion power of Microsoft. They would really feel that the company is truley helping the people and taking part in their lives.
Persuasion first starts with the study of consumer behavior. You have to really find what drives and motivates the consumer. The culture and attitude of people also has to learned in order to appeal to them in the best way.
There has to also be a need present and a motive for the consumer buying the product. Microsoft is need in every computer, at least 90% of them so the the need is definately there. The motive for the consumer to buy it would be that he or she feels comfortable using Microsoft because that is all they ever used.
Microsoft should also have centers that help with and guide the consumer on how to use the software. Helping consumers with the learning process of the products would greatly increase the persuasion power of Microsoft. They would really feel that the company is truley helping the people and taking part in their lives.
Wednesday, March 19, 2008
VISTA
Microsoft has released a service update for all versions of its Windows Vista operating system.
The computer giant claims that the update improves the stability, security and performance of the software.
The update, or service pack, includes some fixes released before now and adds many new ones as well.
Microsoft has warned that the update could clash with some security software and other programs customers may have installed on their machine.
The computer giant claims that the update improves the stability, security and performance of the software.
The update, or service pack, includes some fixes released before now and adds many new ones as well.
Microsoft has warned that the update could clash with some security software and other programs customers may have installed on their machine.
"VISTA IS FINALLY GOING TO WORK"
Monday, March 17, 2008
UPDATE:AT&T's Yellowpages.com To Post Ads On Microsoft Sites
Microsoft is utilizing its website to entice advertisers. Yellowpages will start posting ads on its search engines and web sites. MICROSOFT IS EMBRACING THE FUTURE!!!!!!
http://money.cnn.com/news/newsfeeds/articles/djf500/200803171120DOWJONESDJONLINE000564_FORTUNE5.htm
Microsoft is utilizing its website to entice advertisers. Yellowpages will start posting ads on its search engines and web sites. MICROSOFT IS EMBRACING THE FUTURE!!!!!!
http://money.cnn.com/news/newsfeeds/articles/djf500/200803171120DOWJONESDJONLINE000564_FORTUNE5.htm
Sunday, March 16, 2008
STUFF I LIKE
JP Morgan Chase is buying Bear Sterns for $2 a share, thats 92% less than the value. Bear Stearn was the leader in the Sub-prime collatorolized securities. Now not having any liquid assets they are in trouble and are not able to make money. This is just some of the signs showing the the market is going to be a bumpy ride. HOLD ON!!!
THE FUTURE
Microsoft Unlocks the Power of the Web for Connected Customer Experiences
Unveiled at MIX08, new releases of Microsoft Internet Explorer, Microsoft Silverlight and Microsoft Expression Studio provide Web developers and designers with game-changing benefits and business opportunities.
http://www.microsoft.com/presspass/press/2008/mar08/03-05MIX08PR.mspx
Microsoft is embracing change.
Unveiled at MIX08, new releases of Microsoft Internet Explorer, Microsoft Silverlight and Microsoft Expression Studio provide Web developers and designers with game-changing benefits and business opportunities.
http://www.microsoft.com/presspass/press/2008/mar08/03-05MIX08PR.mspx
Microsoft is embracing change.
Wednesday, March 12, 2008
TRYING TO IMPROVE THE WORLD
Microsoft Chairman Bill Gates during his testimony before the Committee on Science and Technology, United States House of Representatives. Gates spoke about the need for improving science and math education, the future of technology innovation and H-1B visa reform. Washington, D.C., March 12, 2008.
"BILL THE PHILANTROPIST"
Friday, March 7, 2008
Assignment #6
http://www.microsoft.com/en/us/default.aspx
Microsoft has website incorporates all the three kinds the corporate, marketing and electronic website all in one. You can learn about the latest news, apply for jobs, discover new products and as the end result you can also purchase them.
Microsoft has website incorporates all the three kinds the corporate, marketing and electronic website all in one. You can learn about the latest news, apply for jobs, discover new products and as the end result you can also purchase them.
Friday, February 29, 2008
Assignment #5
One sales technique that would increase the sales of Microsoft Vista would be giving free trail periods of 30 day to try out the product. Most people don't change software unless it is absolutely necessary. If the consumer really likes the product he will ultimately buy it. Once you get used to something it is hard to go back. The free trail would be bait and substantially increase the sales of the product.
Wednesday, February 27, 2008
Assignment #4 How my product is sold.
This is an example of over-the-counter sales. Microsoft is sold in retail computer stores and in many other ways.Tuesday, February 26, 2008
Online Advertising
Microsoft advertising clients and partner agencies such as Citi Cards and Initiative Media have signed on for the program. Initial results are expected to be available before the end of the second calendar quarter of 2008.
Worldwide, interactive advertising is expected to grow from $45 billion in 2007 to $147 billion in 2012 and account for 21 percent of total ad budgets by the end of that period, according to a Kelsey Group forecast released on Monday.
Online ad experts said the Microsoft move could improve the accuracy of data on user responses to Web ads, particularly as marketers demand greater accountability on where they spend.
http://www.reuters.com/article/marketsNews/idUKN2522978720080225?rpc=44&pageNumber=2&virtualBrandChannel=0
Microsoft is aware that online advertising is growing at an exponential rate. That is one reason that it was trying to acquire Yahoo. It knows that Google is posing a threat in the future.
Worldwide, interactive advertising is expected to grow from $45 billion in 2007 to $147 billion in 2012 and account for 21 percent of total ad budgets by the end of that period, according to a Kelsey Group forecast released on Monday.
Online ad experts said the Microsoft move could improve the accuracy of data on user responses to Web ads, particularly as marketers demand greater accountability on where they spend.
http://www.reuters.com/article/marketsNews/idUKN2522978720080225?rpc=44&pageNumber=2&virtualBrandChannel=0
Microsoft is aware that online advertising is growing at an exponential rate. That is one reason that it was trying to acquire Yahoo. It knows that Google is posing a threat in the future.
Monday, February 25, 2008
Assignment # 3, Better Late Than Ever.
Toshiba has announced that it will abandon the production of its HD DVD. Everybody was wondering, what would be the new technology holding the pictures in HD qaulity. It was between Blu-ray and HD DVD. It was a war between Sony, which was supporting Blu-ray, and Toshiba, who was supporting HD DVD. Toshiba had pulled out after they did't get the support of major movie studios.
Toshiba saw that it could not comopete with Blu-ray with the major backing of the studios and the retailers, they did not stand a chance. HD DVD was basically doomed before it took off. To cut cost and focus its energies elsewhere Toshiba abondoned the project, hoping to cut loses.
This article has many aspects of marketing. It has critical thinging, which Toshiba had to do knowing that they were doomed. It also shows the product life cycle, blu-ray began and HD DVD crashed and burned.
Sunday, February 10, 2008
Assignment #1
What era was your company's greatest? and why?
The relationship era would have to be Microsofts greatest era becuase it is relatively a new company and was only started in 1975. It started of as a regular computer company and in no time took the world over by storm. Microsoft rose from a small player to one of the major software vendors in the home computer industry
Give example of a product that was the greatest?
The greatest product that revloutionized the world, and forever changed computers was the invention of Microsoft Windows. In 1985 it had released its first verion of Windows which was an extension form the DOS system. The was the cash cow he had put the company on the board. The creation of Windows had made Microsoft basically controll the overall market share of operating systems of all computers.
The relationship era would have to be Microsofts greatest era becuase it is relatively a new company and was only started in 1975. It started of as a regular computer company and in no time took the world over by storm. Microsoft rose from a small player to one of the major software vendors in the home computer industry
Give example of a product that was the greatest?
The greatest product that revloutionized the world, and forever changed computers was the invention of Microsoft Windows. In 1985 it had released its first verion of Windows which was an extension form the DOS system. The was the cash cow he had put the company on the board. The creation of Windows had made Microsoft basically controll the overall market share of operating systems of all computers.
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